Parameter Mapping for Target URL
Rinku supports a set of predefined placeholders that you insert into your Target URL. When a click happens, Rinku substitutes each placeholder with the real value from that click.
Available placeholders​
Core​
| Placeholder | Label | Description |
|---|---|---|
{click_id} | Click ID | Unique click identifier. Always include this for postback correlation. |
Network parameters​
| Placeholder | Label | Description |
|---|---|---|
{net_external_id} | External ID | External identifier from the network |
{net_pid} | Publisher ID | Publisher / zone ID |
{net_source} | Source | Traffic source identifier |
{net_creative} | Creative | Creative ID |
{net_campaign} | Campaign | Network campaign ID |
Custom tokens​
| Placeholder | Description |
|---|---|
{token_1} … {token_30} | 30 universal custom tokens for any values you need to pass. You can assign readable names to each token in your Account Settings → Token Names. |
Geo​
| Placeholder | Description |
|---|---|
{geo_country} | Visitor's country |
{geo_city} | Visitor's city |
{geo_region} | Visitor's region |
Device & browser​
| Placeholder | Description |
|---|---|
{hdr_language} | Browser language |
{hdr_browser} | Browser name |
{hdr_os_name} | Operating system |
{hdr_device_name} | Device model |
{hdr_device_type} | Device type (mobile / desktop / tablet) |
Usage examples​
Basic example​
https://landing.example.com/offer?cid={click_id}&sub1={token_1}
With network parameters and geo​
https://landing.example.com/landing?cid={click_id}&aff_id={net_pid}&sub1={token_1}&country={geo_country}
Tips & recommendations​
Always include
{click_id}This guarantees correct postback attribution — without it, Rinku can't link a conversion back to a specific click.
Custom token names
If you assign names to tokens in Account Settings, the UI will show your label (e.g. "Zone ID") instead of token_1. The actual placeholder format {token_1} stays the same.
URL encoding
Always check that your Target URL is valid. Values that contain special characters should be URL-encoded to prevent broken links.
- Test your setup: send a test request to your tracking link and confirm all parameters arrive correctly in the click log
- Coordinate field names with your affiliate network (e.g.
net_pidvspid) to avoid mismatches