How to Create an Offer
Step-by-step
1. Open the Offers section
Go to Offers and click New Offer.
2. Fill in the required fields
| Field | Description |
|---|---|
| Name | A readable name for this offer |
| Target URL | The destination URL (must start with http:// or https://) |
You can insert placeholders into the Target URL to pass tracking data through. See Parameter Mapping for a full list.
3. Configure postback parameters
In the Postback Parameters block:
| Parameter | Default | Description |
|---|---|---|
| Click ID | Enabled | Links the click to the conversion — always keep this on |
| Payout | Optional | Enable if your affiliate network sends payout in the postback |
| Event type | Optional | Enable if you use event types (e.g. lead, sale, deposit) |
After configuration, you'll see a Preview Postback URL — this is the URL your affiliate network needs to call to confirm conversions.
4. (Optional) Set a Conversion Cap
To limit conversions on this offer:
- Check Conversion Limit
- Enter Max conversions (integer > 0)
- Select an Alternative Offer — where traffic goes when the cap is hit (required when cap is enabled)
5. Save
Click Save. You'll land on the offer page — verify:
- Name and Target URL are correct
- Postback parameters are configured
- Preview Postback URL is generated
- If cap is enabled: Alternative Offer and limit are set
Using your offer
- Copy the Target URL and paste it into your affiliate network as the landing destination
- Copy the Postback URL and give it to your affiliate network to fire on conversion events
Next steps
- Parameter Mapping for Target URL
- Create a Campaign to attach this offer to