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Key Concepts

A quick reference for the core building blocks in Rinku.

Campaign​

A Campaign is the main tracking unit. It generates a tracking URL that you place in your ad network. Each campaign has:

  • A traffic source (where clicks come from)
  • A rotation (how clicks are distributed to offers)
  • A pricing model (CPC or CPA) for cost tracking

Rotation​

A Rotation is the logic layer inside a campaign that decides where to send each click. It contains:

  • Rules — conditional paths (e.g. "send mobile traffic from Germany to Offer A")
  • Paths — routes with one or more weighted offers
  • A default path for traffic that doesn't match any rule

Rule​

A Rule is a set of conditions. If all conditions match a click (AND logic), the click is sent to that rule's path. Rules are evaluated top-to-bottom; the first match wins.

Path​

A Path is a route within a rotation. Each path contains one or more Offers with optional weights for traffic splitting.

Offer​

An Offer is a destination URL (your affiliate network landing page). It includes:

  • Target URL — with placeholders substituted per click
  • Postback URL — what your affiliate fires to confirm a conversion
  • Optional Conversion Cap — redirect to alternative offer after N conversions

Traffic Source​

A Traffic Source defines the parameters passed by your ad network. It controls:

  • What tokens/parameters are parsed from incoming clicks
  • What postback URL Rinku fires back to the network on conversion

Click​

Every visit to a campaign tracking URL creates a Click record with:

  • Geographic data (country, city, region)
  • Device data (type, OS, browser, model)
  • All token values (token_1…token_30, net_* params)
  • Timestamp, IP, bot detection result

Conversion​

A Conversion is created when a postback fires with a valid click_id. Rinku links it to the original click and records the payout and event type. Each postback is its own conversion, so one click can have several (for example reg, then deposit). See Multiple Events in a Postback.

S2S Postback​

Server-to-Server Postback (also called server postback or S2S) is the method affiliates use to confirm conversions. Your affiliate network sends an HTTP request to Rinku's postback URL with the click_id and payout — no browser involvement needed.

Token​

A Token is a custom parameter slot (token_1 … token_30). You can use them to pass any value through the tracking chain — zone IDs, sub-sources, publisher IDs, etc. Tokens can be renamed in Account Settings for readability.

Bot Detection​

Rinku automatically identifies crawler traffic. Each click is flagged as is_crawler: true/false. You can use this in routing rules and it's always visible in analytics — so you can separate real human traffic from bots in every report slice.