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Managing Landing Pages (Landers)

Overview​

Landers are landing pages you own and host. In Rinku, you register a lander by saving its URL, then assign it to a campaign route. When a visitor follows your tracking link, Rinku redirects them to your lander (with a rinku_click_id appended automatically), and from there to the affiliate offer via a link on your lander page.

Visitor → Tracking link → Your lander (rinku_click_id attached) → Affiliate offer → Conversion postback

This flow lets you:

  • Pre-sell or qualify traffic before the affiliate offer
  • Collect lead data or run your own CTA first
  • A/B test multiple landing page variations within one campaign
  • Track lander-level performance separately from offer performance

Adding a Landing Page​

Step 1: Open Landers​

Go to Landers in the sidebar and click New Lander.

Step 2: Fill in Details​

FieldRequiredDescription
NameYesDescriptive label used in reports and dropdowns
URLYesFull URL of your landing page (http:// or https://)
TagsNoOptional labels for filtering (e.g. VPN, EN, Q2-2025)

URL requirements:

  • Must start with http:// or https://
  • Should be your own domain, not the affiliate's
  • Use a specific path, not just the homepage

Step 3: Save​

Click Save. The lander is now available to select in any campaign.

What Your Landing Page Must Include​

For tracking to work correctly, your lander's HTML must have two things:

1. Meta Referrer Tag​

Add this tag inside <head> on your landing page:

<head>
  <meta name="referrer" content="unsafe-url">
  <!-- rest of head -->
</head>

This ensures the full referrer URL is passed when a visitor clicks through to the offer, which is required for proper click attribution.

The "Go to offer" button or link on your lander must point to your Rinku tracker domain with the offer's hash, not directly to the affiliate URL:

<a href="https://yourtrackerDomain.com/?offer_hash=OFFER_HASH_HERE">
  Get the offer
</a>

Replace yourtrackerDomain.com with your configured tracker domain and OFFER_HASH_HERE with the hash for the offer assigned to this campaign route.

Rinku automatically appends rinku_click_id to your lander URL when the visitor arrives. The tracker domain link reads that parameter and correctly attributes the conversion.

Setting a Lander in a Campaign​

Landers are assigned inside a campaign's rotation route:

  1. Open or create a Campaign
  2. In the Rotation section, find your route
  3. Under that route, click Add Lander
  4. Select the lander from the dropdown
  5. Set a weight (used for traffic split if you have multiple landers)
  6. Save the campaign

A route can have both direct offers and landers. When a click comes in, Rinku selects the lander based on weight, redirects the visitor there, and waits for them to click through to the offer.

Verifying Your Lander Setup​

Once a lander is selected in the campaign form, a Check Lander button appears next to it. Click it to run an automated check of your lander page. Rinku will fetch the page and verify:

CheckWhat it looks for
Meta referrer tag<meta name="referrer" content="unsafe-url"> present
Offer linksAt least one link to your tracker domain with an offer hash
Expected offersAll offers in the route have matching links on the lander
No unexpected offersNo extra offer links that aren't in the route

Fix any failed checks before sending traffic to ensure conversions are attributed correctly.

Tracking Lander Analytics​

Once the campaign is live, you can analyze lander performance in Analytics:

  1. Go to Analytics
  2. In Dimensions (Group by), select Lander
  3. View metrics per lander:
    • Clicks to lander
    • Click-through rate to offer
    • Cost per lander click
    • Revenue and profit by lander

Use this to compare lander variants and pause underperformers.

Common Issues​

Conversions not attributed to a lander​

The lander link to the offer must go through your tracker domain, not directly to the affiliate. Check that the href on your offer link uses yourtrackerDomain.com/?offer_hash=....

Check Lander shows "meta referrer missing"​

Add <meta name="referrer" content="unsafe-url"> inside the <head> tag of your lander HTML and re-run the check.

Make sure the link on your lander page uses your tracker domain and includes the correct offer_hash. The system scans your lander's <a> tags to find it.

Lander not visible in analytics​

In Analytics, click Dimensions (Group by) and select Lander. Without this dimension selected the lander column won't appear.

Next Steps​